CEO’s February Report

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We enter 2014 on a high note with our first newsletter and with an expansive vision for the organisation; the end result of momentum built over an industrious past twelve months. New programs, new ideas, and new impetus for the organisation will fuel a year of implementation and action.

Heralding this is our fresh identity as Keep NSW Beautiful, with a name and logo reflecting our core focus and our place as the state’s front and foremost organisation in litter reduction and sustainability.

Innovative thought paired with practical action is the key to realising our goal of a less littered, more beautiful NSW. This week on Sunday, Australian citizens will band together to tackle litter en masse as Clean Up Australia Day commences its 25th event. Rather than cleaning up after wrongdoers, KNSWB is working towards a culture where no one litters in the first place.

As I write this we are launching into preparations for next month’s inaugural Congress which will draw together professional thought leaders and community spokespersons for a two-day dialogue on behaviour change action with regards to littering.

The agenda will touch on two particular items that have been receiving frontline attention recently. These are the efficacy of penalties and regulation in preventing litter and Container Deposit Legislation (more on this: Ten Cents Won’t Buy NSW an Anti-Litter Culture), both under debate in what promise to be animated discussions. The Congress also features keynote presentations from thought leaders on practical methods and will culminate in creating a blueprint for forward-thinking strategies on litter reduction and prevention. It is the crucial event of the year for community leadership and industry awareness on the litter problem.

On a grassroots level, we are fine-tuning the EPA Community Litter Grants program, soon to be rolled out for its second year. The program resources organisations in implementing projects to beautify their communities and correct littering behaviour.

While juggling all of this, we’re also preparing for the launch of three of our other programs, Sustainable Cities, Clean Beaches and Tidy Towns, while celebrating the entry of Nundle, NSW into the Australian Tidy Town of the Year Awards.

Amidst the activity, we are sad to say goodbye to a key member of the team. Our Media and Communications Manger, James – who has been instrumental in the energy and vigour with which we approach the coming year – is leaving us to return to study with a future vision in screenwriting. You may have noticed our communications improving dramatically over the past year, and this is in no small part due to James’ efforts. We are saddened to see him go, but wish him all the best in what will certainly be a bright future. Concurrently we welcome Laura to the team as the new Media and Communications Manager, who will be taking up the reins and carrying the organisation’s communications forward in this exciting year. Laura comes to us from a background in grassroots environmental campaigning and brings international experience and a passion for sustainable living.

2014 will be a year of positive impetus as we drive behaviour change within NSW to be the best we can be, and inspire others to do the same.

One Response to “CEO’s February Report”

  1. February 25, 2014 at 4:49 pm, janet Noble said:

    I believe this is a good idea if you can get it to work.
    BUT what about people who litter on their own property, councils seem unable to do anything about people who make a garbage dump on their own property and spoil the whole look of the town.