Introducing our New Program, Take the Pledge

Take the Pledge is our newest program to tackle litter.

Our goal is to engage as many people as possible to pledge to  “keep New South Wales Beautiful by not littering.”

We’ve just launched Take the Pledge, and created the program’s very own website www.takethepledge.com.au. Please head on over to take a look and Take the Pledge online (it only takes 30 seconds)!

Pledging is an effective way to positively affect actions. When someone affirms their intention by putting their name down on a pledge, they are more likely to follow through with their promise. We are using this powerful tool to keep New South Wales beaches free of litter this summer by gathering as many pledges as we can, and spreading awareness about how every individual can contribute to the cause just by being aware of their own actions.

Fulfilling your Pledge not to litter is so easy, all you have to do is take your litter with you.

Take the Pledge Day 2014

On Saturday 1 November this year, we’re targeting New South Wales beaches. We’ll spread the message and boost pledges by gathering a volunteer force at local beaches up and down the coast. This is the first day of an annual event to encourage long-term behaviour change.

We have partnered with Seven News and the NSW EPA this year to run the volunteer event on NSW beaches. Our volunteers will spend a couple of hours on the Saturday collecting pledges from beachgoers to keep New South Wales beautiful by not littering. You can join in and volunteer to help keep your local beach clean at www.takethepledge.com.au.

On Take the Pledge day 2014 we’ll be holding a social media competition: All of our volunteers will be equipped with a ‘pledge sign’ – head to the beach, find one of them and take a photo of yourself holding the sign to declare your intend to help keep New South Wales beautiful by not littering, then upload it to Twitter or Instagram with the hashtag #HeyTosser. Anyone who does so will be automatically entered into a competition to win some beach-related swag – more info on prizes coming soon so watch this space!

Social media is a great way to get the word out, but it’s not just a marketing mechanism.Research shows that the nature of social networks means we tend to stick to our word about what we’ve promised to do. Sharing  your pledge reinforces the commitment and declaring to your networks that you’re aligned to a cause makes you more likely to follow through. Once you’ve defined yourself as the kind of person who doesn’t litter, you have more reason to keep your promise.

Go to www.takethepledge.com.au now to Pledge and to volunteer to take part in Take the Pledge Day 2014.

See you on the beach!

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